The Digital Marketing Workshop was organized by The Public Affairs Section of the U.S. Consulate General, Chennai on 29 June 2017. It was attended by group of around 30 alumni who have been on the exchange programs and are now student or working professionals in varied fraternities. YES alumni: Iqbal Basha, Ranjith Gopi and Prasanna Ramamurthy (YES’10); Mohamed Himayathullah (YES’12); Karthik Raja (YES’14).

Ms. Chithra Jaishankar, an Alumni Outreach Coordinator, U.S. Consulate General, Chennai made a welcome speech to the group. The workshop was led by Mr. Kiruba Shankar, CEO of Business Blogging, a leading social media consulting firm (He has 21 years of experience in the digital space and is a Professor of Digital Marketing and has authored five books).

The main topics of digital marketing covered during the workshop were: Concept and Importance of Branding, How to use the digital platform in an efficient way to build the business, Elevator Pitch, How the Google Algorithm works, How to start to speak up and make short videos of what you do and so on.

The speaker used lot of real life examples of people, what they did and how they followeed by lot of tips. It was more of an interactive session. There was also a group discussion on What makes a business unique or what is that really needed that we can implement in real life.

The workshop was very informative for everyone from a complete beginner to a business entrepreneur. The alumni found it really useful in terms of their career development. Last but not the least, the workshop also served as a platform for networking for people from different segments.